Question 1

What is Belli?

Accepted Answer

Belli is a cloud-native cargo management system (CMS) built specifically for airlines. It replaces legacy systems and manual spreadsheets with an end-to-end platform covering cargo bookings, load planning, warehouse operations, ULD management, customs, EDI messaging, and AI-powered analytics. Belli is used by Lion Air Group, Etihad, Emirates, Raya Airways, Bhutan Airlines, and 20+ other airlines globally.

Question 2

What does Belli's cargo management software do?

Accepted Answer

Belli manages the full lifecycle of airline cargo operations: freight booking portals for cargo agents, ML-powered load planning and weight optimization, air waybill (AWB) creation and automation, warehouse acceptance and build-up workflows, ULD tracking, IATA EDI and Cargo-XML messaging (FWB, FHL, FSU, FFM), customs integration, multi-currency payment processing, and real-time performance analytics.

Question 3

How is Belli different from CHAMP, IBS iCargo, or other legacy cargo systems?

Accepted Answer

Unlike legacy systems like CHAMP Cargo Systems or IBS iCargo, Belli is cloud-native and API-first, built from the ground up for modern airline operations. It deploys in weeks rather than years, is fully configurable per airline, supports both modern REST APIs and legacy EDI formats, and is designed to be affordable for airlines of all sizes — from regional carriers to large network airlines with multiple AOCs.

Question 4

Which airlines use Belli?

Accepted Answer

Belli is trusted by 20+ airlines globally, including Lion Air Group (six AOCs: Lion Air, Batik Air, Wings Air, Malindo, Batik Air Malaysia, and Thai Lion Air), Etihad Cargo, Emirates SkyCargo, Raya Airways, and Bhutan Airlines. Belli onboards a new airline customer approximately every month.

Question 5

Does Belli support EDI and Cargo-XML messaging?

Accepted Answer

Yes. Belli handles the full IATA cargo EDI and Cargo-XML message suite out of the box, including FWB (air waybill), FHL (house manifest), FSU (shipment status update), FFM (flight manifest), and more. Messages are automatically triggered at key operational milestones and delivered reliably to handling agents, ground handlers, customs authorities, and partner carriers.

Question 6

What is the pricing for Belli's cargo management software?

Accepted Answer

Belli is priced as a monthly subscription ranging from approximately 1,000 to 25,000 USD per month depending on the airline's size, number of stations, and modules required. Pricing includes onboarding, training, and ongoing support. Belli also offers on-site implementation for airlines transitioning from legacy systems.

Question 7

Is Belli compliant with IATA standards and aviation security requirements?

Accepted Answer

Yes. Belli is currently undergoing ISO 27001 certification and has undergone third-party penetration testing. The platform uses Cloudflare for DDoS protection, CrowdStrike Falcon for endpoint security, AWS infrastructure with automated backups, and Google IAM for access management. Belli supports on-premise and private cloud deployments for airlines requiring full data sovereignty.

Question 8

What is an airline cargo management system (CMS)?

Accepted Answer

An airline cargo management system (CMS) is software that manages the end-to-end operations of an airline's cargo business. This includes accepting bookings from freight forwarders, tracking shipments through the warehouse, managing aircraft load planning, generating air waybills, communicating with customs authorities, and reporting on cargo revenue and performance. Modern systems like Belli replace paper-based processes and legacy software with cloud-based, integrated platforms.

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