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See what Devdiscourse wrote about Belli exploreing opportunities in India to digitize airline cargo operations and increase efficiency.
Belli is exploring expansion into India, citing the country’s fast-growing economy, large population, and strong startup ecosystem as key opportunities. The company participated in the FinTech category of EPIC 2025, a global pitch competition organized by the Hong Kong Science and Technology Parks Corporation (HKSTP), which attracted over 1,200 applications from more than 70 countries.
India’s market presents a significant opportunity for technology-driven air cargo solutions. Jayden Lu, Product Engineer at Belli, said, “India is a fast-growing economy with a high population and a strong startup foundation. It’s a promising opportunity for investors and innovators to build their customer base.” Leveraging operational experience from Southeast Asia, Belli’s software helps airlines replace legacy cargo systems, digitize workflows, and automate manual processes, improving efficiency and revenue from underutilized cargo space.
Founded by former airline cargo technology leaders, Belli has already demonstrated strong growth and global recognition. The company has optimized operations for airlines in Southeast Asia, achieving revenue growth and operational improvements by digitizing cargo processes and maximizing plane capacity. The platform automates key tasks in cargo management, including terminal operations, booking, planning, and real-time tracking, helping airlines turn empty cargo space into profitable operations.
Belli’s international expansion ambitions align with India’s supportive startup ecosystem. According to Sunny Chai, Chairman of HKSTP, “EPIC 2025 helps ideas move and scale across borders, connecting entrepreneurs to investors and emerging markets.” Other startups at EPIC 2025 also highlighted India’s potential for innovation, particularly in FinTech and technology-driven logistics solutions.
By entering India, Belli aims to work with airlines to digitize cargo management and overcome inefficiencies common in legacy systems. The company’s approach focuses on real operational insight, with engineers who have hands-on experience in airline cargo operations implementing and customizing solutions directly for carriers. This insider knowledge ensures practical, rapid, and scalable software deployment.
Belli’s participation in EPIC 2025 reflects its ongoing commitment to global growth and operational excellence. With India as a potential new market, the startup plans to introduce its next-generation cargo management platform to airlines seeking to increase efficiency, automate workflows, and maximize revenue opportunities from previously underutilized cargo capacity.
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