Team

Jeff Pan

Founder & CEO

A seasoned entrepreneur and product leader with over 15 years of experience building and scaling technology and logistics ventures globally. Currently the Founder of Belli, a VC-backed vertical SaaS startup transforming air cargo software for airlines, achieving first revenue within three months and reaching breakeven in under nine months.Previously served as Chief Product Officer at AirAsia, leading a $5M P&L and a 60-person technology team, contributing to cargo revenue growth from $50M to $220M while driving significant cost optimizations. Also designed and built SpaceX’s high-security logistics and reservations platform used by thousands of engineers weekly.Earlier experience includes venture building and advisory roles at McKinsey, and founding and exiting multiple startups across travel, SaaS, and hospitality. Brings deep technical expertise, strategic thinking, and a proven track record of execution.

Alexander Khor

Co-Founder

Hi! I’m a molecular biologist who stumbled into the strange, fascinating world of startups. I’m working on next-gen cargo software for airlines. Usually nerding out about most things social economy, people & tech.

Qiao Hui Foon

Product Engineer

Qiao Hui works closely with the commercial teams of our airline partners and is the lead designer of our customer-facing booking portal and capacity planning module. She has previously worked at AirAsia cargo (Teleport).

Yanhao Liew

Product Engineer

Yanhao is a Product Engineer at Belli, where he focuses on building high-performance, scalable systems for the air cargo industry. With a background in software engineering and a focus on operational efficiency, Yanhao plays a critical role in developing the core infrastructure that powers Belli’s platform. He is dedicated to creating seamless digital experiences that help airlines transition from manual, legacy processes to modern, data-driven workflows.

Asael Jalocha

Product Engineer

Asael is a Product Engineer at Belli, focused on building software that moves the world’s cargo faster and smarter. She combines technical expertise with a product-first mindset to help airlines ditch manual processes for good. When she’s not refining Belli’s core systems, Asael is dedicated to exploring new ways technology can drive operational excellence in logistics.

Yusa Kanarohan

Head of Engineering

Yusa is the Head of Engineering at Belli, focused on building high-performance air cargo software for airlines. He contributed his deep technical expertise as a Lead Developer at SpaceX, where he was part of a lean engineering team building an aviation logistics platform. Yusa combines strategic engineering leadership with a proven track record of execution to help airlines transition from legacy processes to modern, scalable systems.

Arief Wibowo

Backend Developer

Arief is a Backend Developer at Belli, bringing over a decade of deep technical expertise spanning systems architecture, web development, and engineering leadership. He specializes in designing scalable technological solutions. A versatile technical leader, Arief seamlessly bridges the gap between hands-on development and high-level strategic oversight, having previously served as Chief Technology Officer at Nubeslab and Head of Information Technology at Yan3k. Arief drives product innovation through exceptional technical infrastructure.

Audric Tjhoernandes

Backend Developer

An ambitious and fast-learning software developer with more than two years experience in multi framework web backend development using Golang, Python, Node.js

Joe Rahmansyah

Backend Developer

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Kunta Purnama

Backend Developer

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Abel Ramadhan

Frontend Developer

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Tito Oktavian

Frontend Developer

Hello! I'm Tito, a dedicated Frontend Engineer with many years of hands-on experience in creating visually stunning and highly functional web applications. My mission is to blend creativity with technical expertise to deliver user-centric, aesthetically pleasing, and performance-optimized digital experiences.

Ilham Adhim

Frontend Developer

I'm a learner that has a passion for learning and implementing software development fields, especially Frontend Technologies to a website. I'm able to work on time and deliver tasks assigned to me individually and collaboratively. Capable of using Typescript, React, and Next.JS. Loves to collaborate and develop great projects together as a team. I'm always looking to grow my personal and professional network. Feel free to connect via LinkedIn or contact me directly at ilham.adhim@gmail.com.

Naufal Rohendi

Frontend Developer

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Alfian Putra

Frontend Developer

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Izam Ghali

Frontend Developer

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Ino Santoso

Mobile Developer

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Sabrina Valiyeva

Growth Engineer

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Kirk Manayon

Operations Admin

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Kousuke Watanabe

Product Engineer

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David Belisario

Product Engineer

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Alicia Lung

Associate Product Engineer

Alicia has experience in finance and investments across equity research, credit risk, and venture investing in North American and APAC markets. She has led fundamental analysis, valuation modeling, and market research, supporting investment and credit decisions across technology and financial institutions. Her background includes work within a global bank’s financial institutions team as well as leadership roles in research and venture groups, where she oversaw analytical outputs and published market insights.

Rachata Suksereekul

Associate Product Engineer

A team co-founder, AM7 Interactive, where he led video game development and business strategy. I excels in project management, having participated in several competitions and internships, including a UX/UI design role at Carsup. Rachata has demonstrated his leadership skills in various activities, winning accolades in hackathons and student council positions.

Linus Balter

Associate Product Engineer

An ambitious and optimistic software engineer with a passion for building products that make an impact. He enjoys solving problems where technology, design, and business meet. Whether it’s coding, collaborating with users, or figuring out how to make an idea work, he likes being hands-on and learning along the way.

Andy Tran

Associate Product Engineer

Hello, I'm Andy.

Ferdinand Beier

Associate Product Engineer

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Shao Jie

Associate Product Engineer

Hello! I’m Shao, a globally minded student with a strong interest in data analytics and cross-cultural collaboration. With experience in competitive data modeling and international programs, I focus on combining analytical thinking with effective teamwork to contribute to impactful and sustainable initiatives.